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The analyze engine

Every call scored, categorized, and decoded

After transcription, AI runs your custom goals, assigns categories, and extracts structured data - automatically for every call, with reasoning you can audit.

The problem

Most call platforms stop at transcription

Manual review can’t keep up with the insights hiding in conversations.

Transcripts pile up unread

Teams don’t have time to review every call. Important moments - buying intent, objections, compliance issues - get missed or found too late.

Manual tagging doesn’t scale

Relying on reps or agents to label outcomes is inconsistent and slow. Reporting becomes subjective, and coaching is reactive instead of systematic.

Data stays locked in audio

The most valuable information (order IDs, service type, location, urgency, budget) lives inside conversations - without structure that tools can use.

Goal scoring & QA

Define pass/fail or scaled rubrics. AI evaluates every call with clear reasoning.

- Binary (pass/fail) or scaled (0–10) scoring modes

- Filter scoring by call direction (inbound / outbound / both)

- Reasoning included for every score (what triggered it and why)

- Auto re-evaluates historical calls when you update goal definitions

- Score using emotion context + keyword detection for richer signals

Auto-categorization

Define your taxonomy once. IdentityCall labels every call with confidence.

- Define categories with descriptions + example phrases

- AI assigns with a confidence score (0–100%)

- Multiple categories per call when intent is mixed

- Only auto-assigns above 50% confidence (configurable if you want later)

- Re-evaluates past calls when category definitions change

Structured data extraction

Turn conversations into fields your systems can use.

- Extracts orders, locations, phone numbers, emails

- Supports custom field definitions for your workflow

- Access results via API or dashboard

- Push to CRM via integrations for immediate follow-up

More than extraction: built-in call intelligence

Call summaries

A clean summary for every call: key points, decisions, and next steps - plus clear action items for follow-up.

Compliance pauses

Detect silence gaps and required notice moments (e.g., consent language). Flag calls that may need review based on your compliance rules.

Keyword detection

Track specific phrases and terms across all calls - competitor mentions, objections, product names, compliance language, escalation words, and more.

Use cases

Sales teams

Score rep performance against your custom rubrics, surface high-intent leads, and identify where deals stall - so coaching and follow-up are consistent.

Support teams

Categorize issues automatically, attach summaries and extracted fields to tickets, and flag compliance risks - so resolution is faster and QA is easier.

Marketing & RevOps

Extract lead data at scale, connect call quality to channels and campaigns, and report outcomes with confidence - so spend and staffing decisions are data-driven.

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