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Data extraction

Turn every call into structured data

IdentityCall pulls the fields that matter out of each conversation, validates them, and syncs them to your CRM, so call content becomes data your systems can use.

Most of what is said on a call never reaches your systems. It lands as a rough note, if anything, and the order number, budget, or callback time stays trapped in audio that no one will replay.

Call data extraction changes that. IdentityCall identifies the fields you care about on every call, returns them as typed, validated values, and pushes them straight into your CRM, alongside a summary and category.

Why call content stays trapped

Notes are unstructured

Free-text notes are inconsistent and hard to query, so the data inside them is effectively lost.

Manual entry is slow and lossy

Asking agents to log fields by hand wastes time and still misses details under pressure.

Audio is not queryable

The richest record, the call itself, cannot be filtered, reported on, or routed without extraction.

How IdentityCall extracts call data

Define the fields you need

Specify the structured fields to capture, such as order ID, budget, product interest, or callback time, per project or call type.

Typed and validated

Extracted values come back typed and validated, so a date is a date and a number is a number, ready for downstream systems.

Summary and category included

Every call also gets an automatic summary and category, so the structured fields sit alongside context.

Sync to your CRM

Push extracted data to HubSpot, Salesforce, or any system via webhooks and the API, with no manual entry.

What you get

  • Typed, validated fields from every call
  • No manual note-taking or data entry
  • Call content that is queryable and reportable
  • Automatic summaries and categories for context
  • Clean data synced to HubSpot or Salesforce
  • Faster follow-up driven by real data

Frequently asked questions

What kind of fields can it extract?

Whatever you define for your use case: identifiers like order or account numbers, values like budget or quantity, intents, callback times, and more, returned as typed values.

Where does the data go?

To your CRM and tools via native HubSpot and Salesforce sync, webhooks, and the REST API.

Is the data validated?

Yes. Extracted fields are typed and validated so they are usable downstream, rather than free text.

Does it work on uploaded calls?

Yes. Extraction runs on calls from IdentityCall’s numbers and on recordings you upload.

Related

Stop losing what is said on calls

See how IdentityCall turns every conversation into CRM-ready data.