Turn every call into structured data
IdentityCall pulls the fields you define out of each conversation, checks their format, and syncs them to your CRM, so call content becomes data your systems can use.
Most of what is said on a call never reaches your systems. It lands as a rough note, if anything, and the order number, budget, or callback time stays trapped in audio that no one will replay.
Call data extraction changes that. IdentityCall identifies the fields you care about on every call, returns them as typed values with format checks, and pushes them into your CRM, alongside a summary and category.
Why call content stays trapped
Notes are unstructured
Free-text notes are inconsistent and hard to query, so the data inside them is effectively lost.
Manual entry is slow and lossy
Asking agents to log fields by hand wastes time and still misses details under pressure.
Audio is not queryable
The richest record, the call itself, cannot be filtered, reported on, or routed without extraction.
How IdentityCall extracts call data
Define the fields you need
Specify the structured fields to capture, such as order ID, budget, product interest, or callback time, per project or call type.
Typed and format-checked
Extracted values come back typed, so a date is a date and a number is a number. Format checks catch invalid values; they do not confirm the value is what the caller meant, so review important fields against the call.
Summary and category included
Every call also gets an automatic summary and category, so the structured fields sit alongside context.
Sync to your CRM
Push extracted data to HubSpot or any system via webhooks and the API, with no manual entry. Salesforce and Pipedrive sync is coming soon.
What you get
Typed fields from every call, with format checks- Less manual note-taking and data entry
- Call content that is queryable and reportable
- Automatic summaries and categories for context
- Fields synced to HubSpot
- Follow-up driven by what was said on the call
Frequently asked questions
What kind of fields can it extract?
Whatever you define for your use case: identifiers like order or account numbers, values like budget or quantity, intents, callback times, and more, returned as typed values.
Where does the data go?
To your CRM and tools via native HubSpot sync, webhooks, and the REST API. Salesforce and Pipedrive are coming soon.
Is the data validated?
Fields are typed and format-checked so they are usable downstream rather than free text. Extraction can still misread a value, so review important fields against the recording.
Does it work on uploaded calls?
Yes. Extraction runs on calls from IdentityCall’s numbers and on recordings you upload.
Related
Stop losing what is said on calls
See how IdentityCall turns every conversation into CRM-ready data.
