Attribution gaps cost conversions
A customer calls from your website, converts offline, but your analytics show zero ROI. You keep spending on underperforming channels while the winners get cut.
Know exactly which calls drive revenue
Provision numbers, measure ROI, feed ad platforms
The problem
Marketing spends blind on phone leads
Quality leads hide in quantity
100 calls this week, 3 conversions. But which 3? Without knowing which calls actually close, you can't optimize for quality over volume.
Multi-touch journeys break tracking
Customer sees Google ad, visits website, calls next week from a different number. Your tracking shows two separate leads. The real customer journey? Completely invisible.
How call tracking works
A simple setup that turns every call into measurable performance data—end to end.
1
Provision numbers
Create local or toll-free numbers for campaigns, channels, locations, or landing pages. Spin up tracking in minutes - no complicated phone system changes required.
2
Route & record
Route calls to the right team, location, or agent based on business rules. Optionally record calls for QA and compliance (you control what's enabled).
3
Analyze & attribute
Identify the source that drove the call (campaign, keyword, landing page, referrer). Then enrich the call with transcription, intent signals, and conversion outcomes.
4
Close the loop
Send conversion events back to ad platforms, update your CRM, and report ROI by channel - so every dollar has accountability.
Built to connect calls to ad spend
Everything you need to track, attribute, and optimize phone leads across channels.
Dynamic number insertion
Show the right tracking number for each visitor based on source, campaign, keyword, or landing page - so you can attribute calls with confidence.
Source-level reporting
See performance by channel, campaign, ad group, keyword, landing page, and location. Compare cost per lead vs. cost per qualified call.
Conversion tracking
Define what a 'conversion' means (duration, outcomes, keywords, tags, dispositions) and track it consistently across campaigns.
CRM integration
Automatically create or match leads, attach call details, and sync outcomes back to your CRM - so pipeline and revenue tie back to marketing.
Multi-channel attribution
Track calls from search, paid social, display, email, QR codes, offline ads, and more. Keep reporting consistent across every channel you run.
Recording & transcription
Record (optional) and transcribe calls for coaching, compliance, and insights. Turn conversations into searchable data - without manual note-taking.
Every tracked call goes through the full pipeline
Calls aren't just "counted." They're transformed into structured data you can use for reporting, routing, and optimization.
Goal scores
Measure lead quality and conversion likelihood using your business-defined goals (e.g., booked appointment, qualified opportunity, resolved support case).
Categories
Auto-label calls by intent and outcome (sales inquiry, existing customer, billing issue, wrong number, spam, etc.) to separate signal from noise.
Structured data
Extract key fields you care about - like service type, location, urgency, budget range, appointment date, and follow-up actions - so teams don't lose details.
Summary
A clean, skimmable call recap your team can trust - what happened, what was promised, and what should happen next.
Start tracking calls in under 5 minutes
